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Deep changes in communication strategy for California Prunes

The California Prune Board (CPB) launched its new brand policy this May. Initially, this change implied a new logo ‘California Prunes. For Life’ and focused on the communication strategy of promoting the product as a healthy daily pleasure, and not a mere food choice, as IEG Vu reported on May 22.

Prunes United States

Canned and tomato supplement: India to strengthen as global skipjack tuna exporter

The Indian tuna fishing fleet’s transition from traditional coastal domestic fleets to deep water fishing vessels is ongoing amid government decisions, with frozen skipjack tuna loins exports to top markets Tunisia and Thailand ramping up.

Asia Pacific Europe

Scandal-hit Indian fruit juice firm continues to suffer

Manpasand Beverages’s company secretary and compliance officer, Shailika Soni, resigned due to personal reasons as on September 10 2019.

India Commercial

Bolney Wine Estate poised for major boost in production

Bolney Wine Estate, a leading producer of English wines, officially opened its new, state-of-the-art winery this week.  

Wines United Kingdom

Chilean prune association appoints new general manager

The Chilean prune association (Chile Prunes) has named Maria Paz Soto as its general manager, replacing Andres Rodriguez.

Prunes Chile

Canned tuna recall by major Spanish retailer

Major Spanish retailer DIA is recalling a whole lot of canned tuna products as the presence of botulinum toxin was found in one can analysed on August 29 by the Spanish food safety agency AECOSAN.

Spain People
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