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Max Green

London

Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Tönnies builds market share as sustainability strategy pays off

European meat firm Tönnies boosted its market share in Germany last year - increasing production at a time when many rivals were cutting back.

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US pork industry pilots blockchain as sustainability tool

The National Pork Board has signed an agreement to pilot the use of blockchain technology in the US pork industry.

Food Safety and Standards Traceability & Supply Chain

US pork industry pilots blockchain as sustainability tool

The US National Pork Board has signed an agreement to pilot the use of blockchain technology in the US pork industry.

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UK government pressed over zero-tariff threat to egg industry

Ministers in the UK are coming under growing pressure to explain why eggs are not included in the list of products to enjoy tariff protection in the event of a no-deal Brexit.

Animal Welfare Brexit

UK government pressed over zero-tariff threat to egg industry

Ministers in the UK are coming under growing pressure to explain why eggs are not included in the list of products to enjoy tariff protection in the event of a no-deal Brexit.

United Kingdom Poultry

WTO terms would 'destroy British agriculture', top turkey breeder warns

Shifting to World Trade Organization (WTO) terms post-Brexit would be harmful not only to poultry producers but to the entire UK agriculture sector, one of the country’s leading turkey producers has warned.

United Kingdom Poultry
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