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Max Green


Max writes on a range of issues affecting the meat and livestock industry for IEG Policy and IEG Vu. He began overseeing Agra Europe’s coverage of the sector in 2010 after eight years editing other Informa titles.

He previously lived and studied in South America and has worked on specialised meat and animal feed newsletters for Brazil’s Informa Economics FNP and Germany-based FO Licht. He has two Masters degrees – one from the University of London and the other from Brunel University.

As well as market trends, he likes to explore the intersection between trade, politics and regulations on animal health and welfare. He most often writes about developments in the EU, but really enjoys uncovering news from further afield, especially Latin America, Asia and Russia.

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Latest From Max Green

Bulgarians turning to poultry as ASF puts dent in pork supplies

Bulgarian poultry production should expand again this year as the sector fills gaps in pork supplies, which have been hit by outbreaks of African Swine Fever (ASF).

Bulgaria Poultry

Brazilian pork and poultry update: Protein prices fall on weak domestic demand

Brazilian poultry prices came under pressure again last week as weak domestic sales offset a rise in exports.

Brazil Hogs & Pork

Brazilian beef update: Cattle markets face tight supply, weak demand

Markets for beef cattle were little changed in Brazil last week as tight supplies met with weak demand from meatpackers.

Brazil Cattle & Beef

Chinese poultry production rising as ASF hits pork output

Chicken meat production is rising rapidly in China as the industry looks to meet demand for animal protein in a country where millions of pigs have been lost to African swine fever (ASF).

China Porcine

Livestock lockdowns cause ‘unnecessary economic harm’

Researchers in the UK have published a new study that questions the wisdom of imposing national livestock movement bans in the event of animal disease outbreaks.

United Kingdom Cattle & Beef

Strong start to the year for UK red meat exports

Exports of red meat and offal from the UK have enjoyed a strong start to the year with shipments surpassing 300,000 tonnes – up 13% on 2018.

United Kingdom Cattle & Beef
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