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Hovis abandons pledge

UK bread maker Hovis has abandoned its pledge to use 100% British wheat after last year’s poor harvest left the company with “no choice” but to import from the EU. The firm, owned by Premier Foods, said around a third of the wheat used in Hovis bread will be imported from the EU but it will still use around 660 000 tonnes of British wheat. It had “not been an easy decision to make”, a spokesperson explained. Hovis later tweeted: “We remain committed to British wheat but can’t get enough high quality wheat so need to supplement from the EU.” However, the company it did not confirm how long it would use imported wheat for.


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