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Global demand for guarana forecast to increase

The world’s guarana market is expected to register a CAGR of 7.1% during the 2016–26 period, at the end of which it is forecast to be worth USD7.4 billion

Energy drinks are expected to fuel interest in guarana, according to a new report. Guarana is primarily used as a stimulant due to its high content of caffeine and is also used as a flavouring ingredient in beverages and confectionery. Dietary supplements are also making more use of the fruit.

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