Global demand for guarana forecast to increase
The world’s guarana market is expected to register a CAGR of 7.1% during the 2016–26 period, at the end of which it is forecast to be worth USD7.4 billion
Energy drinks are expected to fuel interest in guarana, according to a new report. Guarana is primarily used as a stimulant due to its high content of caffeine and is also used as a flavouring ingredient in beverages and confectionery. Dietary supplements are also making more use of the fruit.