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SIAL 2018: Lithuanian organic canned food producer launches milk line

AUGA Group expects to gain momentum with new flavoured milk launch

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AUGA Group recently launched a line of organic and flavoured milk shakes, aiming to capture a larger part of the world’s retail market.

This year’s SIAL saw AUGA unveil a new line of milk shakes, offering “innovative bottle shapes of lactose-free and extra protein” milk shakes in four flavours: banana, strawberry, vanilla and chocolate.

Presented as Europe’s largest organic food producer, AUGA Group’s marketing director, Gediminas Judzenas said, “At the moment, 80% of our production is destined for export. There are three main directions where our produce is going: North America, Europe and Asia Pacific,” he told IEG Vu at the event in Paris.

Earlier this year, AUGA Group also launched UHT long shelf life organic milk line in one litre bottles in two variants: 3,5% and 2,5% fat.

Judzenas commented: “The Lithuanian consumer thinks that “UHT” and “long-life” means it is bad and over-processed, so for now we have only managed to catch a lot of foreign consumers’ attention.”

Organic soups

This summer, AUGA Group also signed a supply contract with Costco Wholesale Canada, ensuring the flow of organic soups and mushrooms into the North American country. Organic products of the AUGA brand are also marketed by MUSO, a Japanese organic wholesaler, while in the UK, AUGA products are sold at Tree of Life, Planet Organic and Whole Foods Market organic supermarkets.

The company has been fully certified organic for over two years, initially dealing in grain commodities. When it switched to organic production, it launched its ready-to-eat soups, in addition to its existing flour, grains, canned and fresh mushrooms, fresh vegetables and canned beans. It has since also expanded into fresh poultry and eggs.

What differentiates AUGA Group from other canned food producers is its packaging with all products made of non-toxic semi-degradable packaging.


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