SIAL 2018: Egypt offers date juice concentrate for functional food markets
Japanese healthy food sector fuels demand
El-Marwa, the Egyptian fruit juice and essential oils supplier, is offering 70 brix date juice concentrate, IEG Vu learned at SIAL.
Amr Madany of El-Marwa said that the company is in serious negotiations with an un-named Japanese company that wishes to use the juice to infuse dehydrated vegetables to make a new generation of products "with a high nutritional value".
Madany said that the potential is very high. "Product availability and reliability are what the Japanese want," he observed. "Price is not a problem."
El-Marwa has crushed 80,000 tonnes of oranges so far this season, enough for some 7,000 tonnes of FCOJ, with another 160,000 tonnes of later season fruit to follow. Interestingly; the company is supplying frozen unpasteurised NFC orange juice to "a European customer". Once defrosted, this has a shelf life of about seven days and the juice is being positioned as an alternative to squeezing raw fruits in HPP production. Once processed, of course, the shelf life is extended.
El-Marwa is awaiting the delivery and installation of another six JBT juice extractors, which will be used to produce a range of juice compound lines. This operation used to be handled by Juhayna, El-Marwa’s parent company, and the move is a rationalisation of the companies’ capabilities.
Greece also offers frozen NFC juice
CHB, the Greek fruit juices, purées and beverages manufacturer, is also offering frozen unpasteurised juice for use by companies wanting to offer freshly squeezed/HPP juices. Alexander Christodoulou told IEG Vu that CHB has not confined itself to orange juice: lemon, peach, pomegranate, cherry and kiwifruit juices are all being offered in this format, vastly increasing HPP processors’ blending options.
The freezing process is carried out very fast indeed, on US-made equipment. “We started last year, to see whether it works, and it is working well.”
Christodoulou also pointed out that a huge advantage of the products is the lack of waste: processors do not have to worry about the expense and hassle involved in disposing of the peel and other waste matter
“It is an expensive product,” he acknowledged, “but very…. elegant.”
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