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Scientific research as new ambassador for California prunes

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The California Prune Board is enjoying a sweet moment due to very positive data about health effects of prunes obtained from independent clinical trials and scientific researches, the executive director of California Dried Plum Board, Donn Zea, and its European marketing director, Esther Ritson-Elliott told IEG Vu at the Anuga fair (October 6-11).


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