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Slaughtered chicken revenue down in Q2

Slaughtered chicken prices were up by 24.5% in the first half of this year compared with the same period last year - strong performance considering the state of the economy this year.

But appearances can be deceiving, as most of this improvement has only served to make up for the increased costs in the period. And when costs fell, a combination of increased supply and decreased demand caused prices to collapse while costs did not fall by the same proportion.

So, any gains were focused in the first quarter of 2013, when the average price was about 45% higher than that earned a year before. But this was reduced the following quarter, because appreciation was less than 5%, falling short of inflation in the last 12 months.

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