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Higher added value products lose share in chicken market

The economic crisis that shook the world in 2008 hurt Brazil's chicken exports, but its effects on processed and salted chicken meat - items with significant added value compared to whole chicken and most cuts - have been more important.

This is clear when analyzing volume and earnings in the past five years. In 2008, before the crisis, combined exports of processed and salted meat accounted for more than 11% of total export volume, and almost a fifth of export revenues for chicken.

This year, in average quarterly figures, the two items have accounted for less than 9% of volume, and 11.5% of revenue. These results mean that the economic scenario has affected not only the volume of exports, but the average price on the international market. In the first five months of 2013, while the share of processed and salted chicken fell by more than 18% on the same period in 2008, revenue has fallen by more than 35%.

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