IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Vigor bets on Rio de Janeiro to reduce dependence on São Paulo

With its sales highly concentrated in São Paulo state, Vigor Alimentos - a dairy company owned by J&F - the holding company that controls JBS - has chosen Rio de Janeiro to speed up its geographical diversification process and to reduce its dependence on consumers in São Paulo state.

In an interview with Valor, the president of Vigor, Gilberto Xandó, confirmed that the company is to invest R$ 180 million in Rio de Janeiro in building a factory and a distribution center, as revealed by the State's Department of Development on Wednesday. The executive cautioned, however, that this investment will only start in 2015. Before that, Vigor plans to increase its penetration in the state with a larger sales and distribution team.

"We want to make Vigor more Brazilian and it makes a lot of sense to start expansion in Rio de Janeiro," said Xandó. The goal is to increase Rio's share in revenues at Vigor from its current 8% to somewhere between 25% and 30% in the next five years. In the first nine months of 2012, São Paulo accounted for 70% of the company's net revenues, which totaled R$ 978.7 million.

Topics

What to read next

UsernamePublicRestriction

Register

CO193890

Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel