BRF sees increased sales in the food industry

A change in the consumption of rice and beans at home in Brazil, caused by increased employment and income, has sounded the warning signal for basic food companies and for retail. Manufacturers are offering more ready meals and investing in advertising their established brands, while supermarkets have changed the format of their stores, adding rotisseries.

Brasil Foods (BRF), a giant in meat production and the owner of frozen food brands Sadia and Perdigão, is benefiting from this shift in Brazilian household habits. "People have less time to prepare dinner and are substituting this meal with snacks. About 70% of households with children eat while watching TV or connected to the computer," says director, Eduardo Bernstein. With these changes, the company currently has a 10.4% market share in frozen foods, a 70% share in burgers, while chicken sales are growing at 10% a year.

Information provided by O Estado de S.Paulo