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Chicken meat eaten in every households in Brazil, says Ubabef

Chicken meat is eaten in every Brazilian household, and 58% of households eat it two to three times a week, research by the Market Research and Advice Centre (Ceap), commissioned by the Brazilian Poultry Farming Association (Ubabef), shows. Chicken eggs are consumed in 99% of households, followed by beef (98%), fish (96%), pork (74%) and free range chicken (65%).

The results also show that 85% of the families interviewed consider chicken to be a healthy meat. Shelf life and the appearance of the product, both cited by 38% of respondents, were the main criteria mentioned by respondents when deciding to buy chicken, and 35% cited price. In the case of whole chicken, appearance of the product was cited by 37% of respondents and price by 36%.

"We thought consumption of chicken was exclusively linked to price, and now we know it is not - it is a matter of preference, taste, eating habits," said technical director at Ubabef, Ariel Mendes. The executive, however, commented that price may continue to influence consumer choice.

Information provided by O Estado de S. Paulo



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