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Argentine beef consumption in 2011 is the lowest in 90 years

Per capita beef consumption in Argentina in 2011 was the lowest for the last 90 years, at 55.5 kg. This is 3.7% down on 2010, according to the Meat and Derivatives Chamber of Trade and Industry (Ciccra). Only in 1921, after World War I, was less meat consumed in the country, at 53.7 kg per capita. In later years, per capita consumption did not fall below 60 kg until 2002, the year of the default crisis (58 kg per year).

The fall in consumption was caused by the sharp decline of the herd and the high price of the product for consumers, who chose other meats. According to a survey by the Argentine Institute of Beef Promotion (Ipcva), between December, 2008, the last year before the severe crisis in the sector, and December, 2011, the price of ribs, for example, rose by 186%. In the same period, steak increased by 121% and topside by 180%.

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