Wyke Farms promotes Leskol half-fat CheddarThis article was originally published in Dairy Markets
The UK's Wyke Farms has launched a £100 000 (€133 836) ad campaign for its half-fat Leskol Cheddar brand. Running in seven consumer titles, Wyke hopes to reach over two million consumers with the campaign. The Leskol brand is growing at 62.1% year-on-year, according to Richard Clothier, managing director. Leskol has 1.3% saturated fat, approximately 90% less than regular mature Cheddar. It is naturally rich in protein and calcium and contains added Omega 3 and Omega 6.