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Häagen-Dazs serves up Wimbledon promotion

This article was originally published in Dairy Markets

Haagen-Dazs is rolling out a £1 million (1.5m) tennis-themed promotion in the UK in celebration of its second year as the official ice cream supplier of the Wimbledon Tennis Championships. The campaign will include TV advertising and on-pack promotions giving customers the chance to win all inclusive trips to Wimbledon as well as picnic hampers and branded cool bags.

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