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Healthy turn-around

This article was originally published in Foodnews

ITC, India’s biggest cigarette maker is diversifying into dairy products, healthy drinks and other products. ITC has an 80% share of India’s cigarette market but India, like other countries, is trying to clamp down on tobacco smoking. On the other hand, ITC only has relatively minor shares in the other food and consumer product sectors (except packaged flour) in which it is active, despite having invested INR45 billion (USD809 million) on its food and consumer businesses in the last decade.



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