IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Juice or chocolate?

This article was originally published in Foodnews

GENERAL Brands, one of Brazil’s largest producers of powdered and ready-to-drink fruit juices, is launching a new line of chocolate products under its Camp brand. Vladimir Pekic writes: Camp was previously reserved for fruit juices. The new Camp Chocolates bars are available in 50g and 130g sizes and in four different flavours (white, milk, peanut and crunchy). “We decided to do this, because our [Camp] brand is powerful. It would cost a lot to create a completely new brand,” said Isael Pinto, founder of General Brands. The chocolate market in Brazil is estimated to be worth around BRL7.0 billion (USD3.5 billion).



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts