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Pole-and-line range

This article was originally published in Foodnews

JOHN West has rolled out a new range of pole and line sourced tuna products as part of its sustainability drive. The introduction of the new range is a significant investment for John West, one of the UK’s leading canned seafood manufacturers. In July, John West announced it was committing itself to sustainably caught tuna last month (FOODNEWS 4 August) . The new pole and line range will be available on shelf in a number of leading retailers in the UK from now onwards with cans carrying a specific pole and line logo to differentiate the catch method. Paul Reenan, the managing director of John West, said: “Providing the UK consumer with this branded choice of pole and line caught tuna forms one important part of our wider sustainability and traceability agenda.”

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