New Sun-Maid productsThis article was originally published in Foodnews
SUN-Maid Growers of California has launched two new products in the runup to its centenary celebrations in 2012. One is vanilla yogurt raisins in a mini-bag, which will be sampled at the upcoming Produce Marketing Association Show in Atlanta, and a vanilla yogurt cherry product in a 6oz bag which appears to be performing well across the US. Joe Tamble, vice president of sales, told The Produce News that Sun-Maid is “very much in tune with the whole dried fruit category” in the US. Even though the company remains primarily “a raisin cooperative,” the other dried fruit items are “a very significant part of our business,” he said.