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Aiming to topple Pepsi-Cola

This article was originally published in Foodnews

AMAZON Flavors, producer of Brazil's Ice Cola carbonated soft drink (CSD), has announced it expects Ice Cola will become the number two cola-based CSD in the country by 2015. Although it currently holds just 4% of the national cola market, the company expects to seize the second spot from Pepsi-Cola. Amazon Flavors president Cláudio Bruehmueller dismissed the importance of an ongoing legal challenge from Coca-Cola concerning Ice Cola's alleged trademark infringement (FOODNEWS 29 July) . "We are certain that this motion will not succeed. We are calm and we will not … cease production," he explained.



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