Aiming to topple Pepsi-ColaThis article was originally published in Foodnews
AMAZON Flavors, producer of Brazil's Ice Cola carbonated soft drink (CSD), has announced it expects Ice Cola will become the number two cola-based CSD in the country by 2015. Although it currently holds just 4% of the national cola market, the company expects to seize the second spot from Pepsi-Cola. Amazon Flavors president Cláudio Bruehmueller dismissed the importance of an ongoing legal challenge from Coca-Cola concerning Ice Cola's alleged trademark infringement (FOODNEWS 29 July) . "We are certain that this motion will not succeed. We are calm and we will not … cease production," he explained.