IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Coca-Cola revamps its Oasis portfolio

This article was originally published in Foodnews

COCA-Cola Enterprises (CCE) has repackaged its Oasis range of juice drinks and re-introduced a Blackcurrant Apple flavour. Rob Selby writes: The brand's packaging has been updated to improve shelf standout, and there will be a 99p promotion. CCE said Oasis 500ml is the biggest immediate consumption PET juice drink in the UK, worth GBP57 million (USD93 million). Some 60% of the brand's sales are consumed at lunchtime: "Oasis is the number one indexing soft drink with sandwiches, and with a total of 10 billion sandwich occasions [in the UK] annually, there is a huge opportunity for further growth." The full range consists of Blackcurrant Apple, Summer Fruits, Citrus Punch, Peach & Passion Fruit Light and Summer Fruits Extra Light.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts