IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


New lower-priced drinks

This article was originally published in Foodnews

BRAZILIAN fruit juice manufacturers are launching budget drinks for the all-important summer season. General Brands has a new powdered product named Fructos Plus targeting low-earning consumers in the north and north-east. A 20g sachet retails for around BRL0.42 (US$0.25) and makes two litres of drink, while the company's own premium Camp brand costs BRL0.59 and gives one litre. Rival producer Comary has announced a similar cost-based strategy to expand its market presence among consumers in the richest A and B consumer groups. Comary will launch four new competitively-priced fruit juice and carbonated drinks.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts