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Capri-Sun reorganisation

This article was originally published in Foodnews

COCA-Cola Enterprises (CCE) will take over the marketing, distribution and sales of the children's juice drink, Capri-Sonne, in the Nether-lands, Belgium and Luxembourg from 1 January 2010. CCE has held the UK licence to produce and market the product, under the name Capri-Sun, for over 16 years and in France since 2007. Although the Capri-Sonne brand has been successful in Benelux, three distributors have been involved, and Capri-Sonne wanted to work with a single company to strengthen the brand. In addition to the classic 0.2-litre pouch, CCE will also offer a recloseable 0.33-litre pouch, which has been performing well in Germany, the UK and other European countries since 2007.



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