Monster-Coke dealThis article was originally published in Foodnews
CALIFORNIA-based beverage company, Hansen Natural, is believed to be in talks with Coca-Cola over a possible distribution deal for its Monster energy drink. Hansen is seeking markets outside the US, and would benefit from Coca-Cola's global reach. It is expected that if a deal goes through, Hansen will continue to utilise its Anheuser-Busch distribution relationship. Although Hansen's profits dipped in the first half of 2008, Monster has remained buoyant and the company can build on its success by establishing and expanding the brand overseas.