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Non-alcoholic initiative

This article was originally published in Foodnews

US BREWERY Anheuser-Busch is to create a subsidiary focused on non-alcoholic drinks, to escape rigid US laws governing beer sales. David English, vice president and general manager of the newly formed 9th Street Beverages, says potential markets include health stores, spas, gyms, car rental agencies and even oil drilling rigs. Anheuser-Busch launched its first non-alcoholic drink, the 180 orange-citrus energy drink, , in 2001 and also distributes BORBA Skin Balance Water; Monster, the USA's second best-selling energy drink; and Icelandic Glacial. English said the subsidiary plans to supply more non-alcoholic drinks, perhaps ready-to-drink teas, but has ruled out conventional carbonated soft drinks.



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