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Pomegranate juice

This article was originally published in Foodnews

POMEGRANATE juice has become the UK's fastest growing fruit drink, according to supermarket giant Tesco. Since the start of the year demand for pomegranate juice, which has been promoted on its health benefits, has soared by around 300%, selling about 500 000 litres a week. Retail experts now predict that pomegranate will soon overtake sales of other popular juices such as tomato and grapefruit to join orange, apple, pineapple and cranberry to rank among Britain's most popular fruit drinks.


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