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Müller secures Müllerlight prime time TV spots

This article was originally published in Dairy Markets

As part of its £7.5 million (€8.3m) marketing programme for Müllerlight, Müller UK has secured a nine-month sponsorship deal with TV channel Fiver which will see the brand heavily advertised alongside episodes of hit US series Sex And The City throughout 2009. Müller UK has created a bespoke series of 15-second opening credits, 10-second break bumpers and 5-second closing credits to accompany the programmes, appearing in blocks of three every Wednesday, with further screenings on Friday, Saturday and Sunday evenings at 9pm prime time.

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