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Superhero Wolverine says his power to regenerate comes from milk

This article was originally published in Dairy Markets

Wolverine, the comic book superhero played by Hugh Jackman in hit movie series X-Men, has become the latest face of the 'Got Milk?' campaign run by the Milk Processor Education Program (MilkPEP). Wolverine will appear on posters bearing the now synonymous milk moustache from mid-April. The ads read: 'My power to regenerate might be top secret but my ability to re-energise is simple. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So eat right, train hard and drink low-fat milk. That's just common mutant sense.'



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