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Marble Slab Creamery in rebranding drive

This article was originally published in Dairy Markets

US scoop shop franchise Marble Slab Creamery is revamping its stores, web site and ice cream packaging to better reflect its commitment to homemade, gourmet ice cream. The 391-strong chain is unveiling new packaging for all of its ice cream cups, shake cups, cake boxes and in-store materials, will all new containers made out of eco-friendly paper rather than plastic. All packaging will feature a new tagline 'Find Happiness Within'. Marble Slab Creamery also has stores in Canada, Mexico and the Middle East.

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