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Arla preparing for Norwegian sales push

This article was originally published in Dairy Markets

Arla Foods is about to enter the Norwegian market, according to a farmers' leader. Pål Haugstad, of Norwegian farmer association Bondelaget, says that the Danish-Swedish multinational has 16 people working on sales to Norway and is prepared to accept reduced margins in order to establish itself in its Scandinavian neighbour. "The fact that Arla has cut prices in Sweden makes it more likely that the company will enter the Norwegian market," comments the Nationen newspaper.



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