IEG Vu is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Rising demand for kvas

This article was originally published in Foodnews

BALTIKA, one of Russia's largest breweries, is increasing sales of its flagship Hlebny Krai kvas brand. During the first nine months of this year, the company's soft drinks sales increased by 60%, mainly due to high demand for Hlebny Krai, which it produces at its sites in St Petersburg and Tula. Since the beginning of the year, the company has sold more than 3.9 million litres of the drink and has plans to expand its share further in this segment. Hlebny Krai currently holds nearly 6% of the Russian kvas market, and is even being exported to the US and Latin America.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts