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Volume up, dollars down

This article was originally published in Foodnews

FLORIDA's Natural, the grower-owned US fruit juice manufacturer, has reported an overall increase in sales volumes in its last financial year, although overall net revenues were down slightly. Speaking at the company's annual meeting, Walt Lincer, vice-president for sales and marketing, said it sold 2.4% more juice in its last year, while total net revenues equalled some US$400.7 million, down from US$406.6 million. "We had a very successful year, both financially and from a sales point of view," Lincer said.



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