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Summer juice drinks

This article was originally published in Foodnews

MAGUARY and Dafruta juice brands, owned by Empresa Brasileira de Bebidas e Alimentos (EBBA), have presented their novelty products - based on new flavours and packaging - for the upcoming summer season in Brazil. The Dafruta update includes a new line of fruit juices in 350 ml cans, in the normal and light versions, with flavours such as cashew, passion fruit, mango, guava, peach, grape and strawberry. The same flavours are the basis of Maguary's newly announced 200 ml Tetra Pak line. The launch comes in response to a greater consumer demand for 'fast juice' consumption during meals and between them. EBBA commercial director, José Gil Alvarez, said he expects sales of the 'on the go' juices to pick up 55% in the warm season, between November and March, compared with the same period in 2008/09.



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