IEG Vu is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Coke launches dairy drink

This article was originally published in Foodnews

COCA-Cola Co has launched its first dairy drink in China. The domestically made Minute Maid Pulpy Super Milky drink is a mixture of fruit juice, milk powder and coconut pieces and will be sold in 300 cities across China by the end of this year, said Douglas Jackson, president of Coca-Cola China. The new dairy drink was developed by Coke's new US$90 million Global Innovation Technology Centre in Shanghai ( FOODNEWS 27 July 2007). This is Coke's first foray into China's dairy drink segment and its first serious attempt to penetrate the non-carbonated beverage market after its bid for Huiyuan Juice was blocked earlier this year.

Advertisement

Topics

What to read next

Advertisement
UsernamePublicRestriction

Register

CO128237

Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel