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Coke launches dairy drink

This article was originally published in Foodnews

COCA-Cola Co has launched its first dairy drink in China. The domestically made Minute Maid Pulpy Super Milky drink is a mixture of fruit juice, milk powder and coconut pieces and will be sold in 300 cities across China by the end of this year, said Douglas Jackson, president of Coca-Cola China. The new dairy drink was developed by Coke's new US$90 million Global Innovation Technology Centre in Shanghai ( FOODNEWS 27 July 2007). This is Coke's first foray into China's dairy drink segment and its first serious attempt to penetrate the non-carbonated beverage market after its bid for Huiyuan Juice was blocked earlier this year.



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