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Juice factory to close

This article was originally published in Foodnews

PASCUAL Jus de Fruits France, part of the Spanish group Leche Pascual, is to close its plant in Alsace, with the loss of over 70 jobs, in reaction to a decline in sales and profitability. Leche Pascual bought the Cidou plant for an estimated €6.0 million from the administrators of the French dairy group Toury (FOODNEWS 25 May 2007), making it the factory's fourth owner since 1991. According to regional paper Les Dernières Nouvelles d'Alsace, the company has lost two key clients and faces rising operating losses. The Cidou brand, which dates back to 1931 and was relaunched last year by Pascual, accounts for just 20% of production and its future is now uncertain.

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