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Slump lifts frozen sales

This article was originally published in Foodnews

BRITAIN'S Food and Drink Federation has found that one in 10 Britons are buying more frozen food due to the recession. Research revealed that 9% of respondents are purchasing more frozen food than they were six months ago and 10% are eating more food from the freezer as consumers look to make their money go further. The industry body's Frozen Food Group also found that 81% of respondents, who buy frozen food, do so because of the taste and flavour and 78% say it is because of its good quality.

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