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Funding for expansion

This article was originally published in Foodnews

MIX1 Beverage Company, a US maker of functional beverages, has closed its first round of institutional funding, with a US$6 million investment from the Highland Consumer Fund. This will be used to accelerate the company's national rollout, to hire additional staff, provide more marketing support in key regions, and for product development and innovation. Mix1's portfolio includes an enhanced protein pre/post-workout and meal replacement shake, available in tangerine, mango, blueberry/vanilla, key lime and mixed berry flavours; and a high-antioxidant fibre drink.


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