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Benecol smoothie

This article was originally published in Foodnews

McNEIL Nutritionals, the licensed marketer of Raisio-owned Benecol products in the UK, Ireland and Belgium, has introduced a Benecol smoothie in the UK and Ireland. The company aims to attract a younger audience: currently, most of its products are bought by over-55s. The product will cost about €4.00, and may also be launched in Belgium.

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