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Retail frozen orange juice

This article was originally published in Foodnews

GERMAN fruit juice manufacturer, Valensina, is to supply the home delivery frozen foods supplier, Bofrost, with a premium NFC frozen orange juice. Valensina's managing director, Wilfried Mocken, said a sales trial has gone "exceptionally well". The product will sell for just under €5.00 for a litre pack, considerably more than a 'liquid' carton in a German supermarket. Frozen orange juice used to be popular in the US, but the arrival of NFC orange juice and cheaper juice from abroad has eroded its sales and it is now a minor category. Outside the US, it has never really taken off.



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