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New look juice drinks

This article was originally published in Foodnews

THE UK still juice drinks brand, St Clements Fruits, is re-launching with a new 'healthier' formula, new label design and a new wide-mouth 500ml PET bottle. The UK still juice drinks market is worth UK£660 million annually, according to A C Nielsen and consumers are looking for more premium quality juice drinks which are not artificial, at 'everyday' pricing. The new formulation contains no artificial additives (no colours, flavours or sweeteners) and has a 13.5% juice content. Its aseptic filling means there is no need for preservatives. The range will be available in three flavours: orange/lemon, strawberry/lime and blackcurrant/apple/blueberry with a recommended price of UK£0.85.

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