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Aimed at US Hispanics

This article was originally published in Foodnews

MINNESOTA-based multinational food processor Hormel Foods and Mexican food and drinks processor and distributor Herdez Del Fuerte have announced the launch of a joint venture. The 50/50 joint venture, MegaMex Foods, will market Mexican products in the US targeting Hispanic consumers. The organisation of MegaMex Foods is expected to be completed by October 2009 and will it have an independent management team based in Chino, California.

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