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Trial of budget juice line

This article was originally published in Foodnews

COCA-Cola is testing a new range of cheap fruit juices in southern Spain. The manufacturer is launching the juices in Andalusia under the Jugos del Valle brand. The beverages are cheaper than Minute Maid and if they prove successful in Andalusia, distribution will be extended to the rest of the country. They are now available in tomato, orange, pineapple and peach varieties.



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