New Appletiser campaignThis article was originally published in Foodnews
APPLETISER, the sparkling 100% fruit juice drink, has unveiled its new Enjoy Irresponsibly campaign. The new UK£3 million campaign centres around the idea that consumers can enjoy the drink irresponsibly daily as they look to break responsible routines. The campaign will run from April-December and will be concentrated around key consumption periods during the summer and on the lead-up to Christmas, highlighting the fact that the drink contains 100% fruit juice and no added sugar, preservatives or colouring. Appletiser re-corded impressive growth in 2008, achieving a 26% value growth yearon-year, and is growing ahead of the overall soft drinks category.