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Innocent now in Finland

This article was originally published in Foodnews

INNOCENT smoothies are now available in Finland. The UK company has been working with its Finnish sales and marketing partner, Helsinki Foodstock Oy, since December 2008 and from January, its smoothies have been available in Waynes Coffee outlets, Stockmann food halls, at the airport and in many local Helsinki cafes. "Things have got off to a great start, with sales exceeding expectations and we have been really impressed with the enthusiastic response that we've had from both consumers and the trade to our smoothies, " a spokesperson for the company told FOODNEWS ."Finland is a natural extension to our current operations in Denmark, Sweden and Norway and we think it is a perfect market for our smoothies, given the Finns' desire for healthy, natural and ethical food and drink."

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