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New tomato range

This article was originally published in Foodnews

FOOD giant Heinz is to launch a new range of Heinz Tomato Purees in the UK, infused with herbs and spices and aimed at busy parents. Available in 125g foil tubes from mid-October, the range includes: Plain Tomato Puree, Tomato Puree with Garlic, Tomato Puree with Chilli and Tomato Puree with Mexican Spices. Up to 100 000 packs will also feature recipe suggestion stickers to provide new meal ideas. The company is also unveiling a new look for its other products, including chopped tomatoes, whole peeled tomatoes, tomato frito and passata, bringing them in line with the new look puree range. The tomato puree category is worth UK£15 million in the UK and is growing at 9.7%, according to Heinz data.


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