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Orangina acquires Joy

This article was originally published in Foodnews

ORANGINA Schweppes is to buy the Portuguese brand Joy. Joy is the brand leader in Portugal in the noncarbonated juice drinks segment, and it is part of the Portuguese company Sociedade Central de Cervejas e Bebidas (SCC). The brand boasts annual sales of 25 million litres. The Schweppes group already operates in the Portuguese drinks market with the TriNa and Schweppes brands.


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