IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


New brands for Turkey

This article was originally published in Foodnews

TURKEY-based Ulker Food and Beverage Group plans to launch six new brands and 20 new beverages this year, and is aiming to achieve sales of TRY738 million (US$603 million) compared with TRY625 million in 2007. At a press conference, Ulker's president, Mehmet Tutuncu, said the company wants to boost beverage production by 11% to 676 million litres a year. Turkey's beverage market is estimated at TRY3.6 billion and, according to Sener Astan, general manager of the company's beverage unit, Ulker has a 10% share of the market.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts