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Premium Jamaican juice

This article was originally published in Foodnews

THE Jamaica Citrus Growers Association (JCG) has launched a new range of premium fruit juices under its Juiciful brand, to compete against rivals such as Trade Winds Citrus, the maker of TruJuice. It was feared that the new products would be delayed, as JCG was in a cashflow crisis and was seeking financial support from Jamaica's agriculture ministry (FOODNEWS 4 July). The new 100% juices are packaged in one and half gallon sizes, plus a 940ml screw cap carton, and are available in pineapple, orange/pineapple and orange varieties. Apple and a grapefruit/pineapple blend will be added to the range soon. A 58% pure juice beverage is also to be sold, under the new Joose brand name.


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