Serb growers' new bodyThis article was originally published in Foodnews
FRUIT and vegetable growers in Serbia have formed a national trade association to represent their interests. Fruits of Serbia, whose establishment has been assisted by USAID, aims to become the leading institution in Serbia for the improvement of production, promotion and sale of fruits and vegetables. Serbia has about 270 000 registered, mainly small, producers. Fruits of Serbia aims to furnish education, organise exchanges and conferences, co-ordinate joint appearances in markets and at trade fairs, establish an information system and introduce international quality standards.