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Alvaro aimed at Coke

This article was originally published in Foodnews

EAST African Breweries Limited (EABL) has launched a second soft drink brand, Alvaro. The move sets the stage for competition with CocaCola, and locally-owned Softa Bottling Company. EABL will invest over KES200 million (US$3.2 million) to launch and market Alvaro and is promising to capture at least 5% of Kenya's non-alcoholic beverages market by December. The drink comes in 330ml bottles, priced at KES25.00 (US$0.40) for both the pineapple and pear flavours.



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